Why you aren’t getting the reaction you’re hoping for in your presentations (and how to fix it)
One of the main pitfalls I see advisors falling in time and time again (and which - truth be told I might also have fallen into once or twice) is the tendency to present our proposal with the solution at the center. Almost as if assuming that the client should care about the solution just for the solution's sake, as if we'd just descended from Mount Sinai with the 10 commandments (to be fair I would think even Moses might have similar issues if...