Once I figured out how to get customers to talk – and I mean really talk – there was no going back
There's a saying that I like - a saying that I live by really. I'm continually amazed by how stupid I was two weeks ago. Now, to show you what I mean, let me tell you about a recent revelation I had. I don't remember exactly when, and I don't remember exactly how or why it hit me. Matter of fact, I don't think it was a sudden realization at all. I think it was more like a slow, creeping realization, that I had. I mean sure, I'd read a few books...