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“It’s a people’s business” – on the types of people other people prefer to do business with

In this community we talk a lot about trust.   And trust is essential when it comes to being customer centric.   But building trust comes easier to some people.   So in this post, we're going to break down some of the commonalities among the advisors who are best at building trust with clients.   Which characteristics do they share?   And perhaps more importantly - which pitfalls do they avoid?  ...