How 95% of all client meetings go, and why it’s a horrible experience for the client
Tell me if this sounds familiar. The salesperson walks into the meeting and it starts off pretty much like this: "Dear mr. Customer, let me start by telling you about our business. We were incorporated during the time of medieval feudalism in Europe, and we're the biggest and best company in our business. In fact, you should consider yourself lucky that we've taken time out of our busy schedule to be with you today." Then after the salesperson...