Why are so many sales so hard to close?
You know the problem. You've done everything right along the way. The client is easy to talk to. They're friendly. They like you're product. They're interested, and they like you. In other words, all the lights are green, when it comes to making the sale. Yet - when you move in for the close, the client squirms. Either they think what you're offering is too expensive, they need to talk to their manager, or the situation has changed and your...