The misunderstood art of persuasion: why you’re doing it wrong, and how to fix it
Influence is a wonder drug With it you can do wonders. Help people achieve miraculous outcomes. Without it, you can do next to nothing. If you've ever tried persuading someone (and chances are you have) you know it's easier said than done. If you've tried to convince others to make a change (in your company for instance), buy what you're selling or simply do as you tell them you've probably been met with resistance. And most likely a lot of it....
