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What I learned from the most underrated book on persuasion on the market today

Introduction Influence and persuasion are among the most complex endeavors another person can undertake, and I've seen otherwise highly intelligent people fail miserably in this discipline, leading to detrimental results for themselves and their projects. Conversely - I've seen people of mediocre intelligence achieve outsized results based almost entirely on their ability to influence and persuade others. When it comes to understanding this...

What 3.000 hours of telemarketing taught me about patience, persistence and the pitfalls of selling on price (Part 1)

People usually don't last long in telemarketing. And it's no wonder either. You're thrown on the phone with only a bare minimum of sales training and product knowledge. In other words, when you're new, you can't tell your ass from your elbow. This means that you either swim or you sink. And most people sink. In my best guess, most people last an average of 2-3 months before they call it quits - not because they're quitters, but because it's a...