Today, we’re going to be discussing why some advisors make astronomical sums while other advisors are stuck competing for commoditize sales, where price is the only real differentiating factors and where what the’re selling will be driven so far down as to in some cases not even cover costs.
There are essentially 5 guiding principles that separates from a behavioral perspective, what the best do and what most do.
Experience shows that most advisors do things a certain way, while the most successful ones are contrarians by nature – they simply operate in a different manner from most others.

Not only is that manner more lucrative, but it’s also way more fun for both you and your clients.

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